The Sixpack refresh with Smirnoff ICE Orange cream soda
Process:
First a mechanical was made and measured out, then the design process, ending with pictures and AI generated backgrounds for the prior project
Brief:
Smirnoff is a globally recognized vodka brand that was originally established in Russia in 1864 by Pyotr Smirnov, who pioneered the use of charcoal filtration in vodka production. The brand quickly became one of the most popular vodkas in the Russian Empire. Now known for being fun, approachable, and social-first, the brand thrives on accessibility. It’s not intimidating or overly premium, but instead positions itself as the drink for good times with friends, whether that’s pre-gaming, parties, or casual gatherings. Smirnoff’s flavored extensions lean into bold, playful tastes that resonate with a younger, trend-driven market
