This project focuses on redesigning the menu for Kunikos Teriyaki with the goal of creating a more visually engaging and modern customer experience. The new design will shift away from a traditional layout and instead adopt a bold graffiti-inspired style that reflects urban culture and energy.
This project focuses on redesigning the menu for Kunikos Teriyaki with the goal of creating a more visually engaging and modern customer experience. The new design will shift away from a traditional layout and instead adopt a bold graffiti-inspired style that reflects urban culture and energy.
The project that made me remember my years in food service
The project that made me remember my years in food service
KUNIKOS
KUNIKOS
Brief
Brief
What we are working with…
What we are working with…
Not much…
No fun illustrations
Too much typography
kerning? leading? hardly know her…
that's okay, it still looks edible!
Not much…
No fun illustrations
Too much typography
kerning? leading? hardly know her…
that's okay, it still looks edible!
The updated menu will incorporate hand drawn typography, vibrant colors, and textured backgrounds to mimic authentic street art. This stylistic approach is intended to make the menu stand out, appeal to a younger audience, and create a memorable brand identity. Despite the artistic direction, readability and organization will remain a priority to ensure customers can easily navigate menu items, pricing, and categories.
The updated menu will incorporate hand drawn typography, vibrant colors, and textured backgrounds to mimic authentic street art. This stylistic approach is intended to make the menu stand out, appeal to a younger audience, and create a memorable brand identity. Despite the artistic direction, readability and organization will remain a priority to ensure customers can easily navigate menu items, pricing, and categories.
LETS SWITCH IT UP
LETS SWITCH IT UP
LISTEN hear me out… make it brighter?
Color palette
Suttura Fat display before modification
Suttura Fat is a font developed by the Rosetta Type Foundry and created by Octavio Pardo. It is an ultra black display font designed for poster and editorial use, combining a buoyant script lettering style with bold, experimental approaches to text and pattern.
Modified type in the final Kunikos redesigned logo
FINAL PRODUCT
