For this brand refresh, I reimagined Smirnoff Ice Orange Cream Soda by pivoting from its standard aesthetic to a dynamic "Sunset to Nightlife" narrative. I executed the entire process solo, beginning with manual structural engineering—measuring and hand-building the physical packaging from scratch.

The design concept utilizes the box’s surface to tell a visual story. One side features a vibrant sunset palette of bright yellow, red, and orange, while the opposite transitions into a deep blue, light purple, and dark purple nightscape as the moon rises. Incorporating coastal crab motifs and a matching label redesign, I showcased the project through a comprehensive slide deck, modernizing the brand with a cohesive, hand-crafted, and immersive consumer experience.